One of the problems with iPhone/iPad cables is that they get bent and damaged. There is a smart idea floating around about a magnetic cable similar to the MacBook one. The lightning connected is attached to the iPhone and the cable gets connected to it because it magnetic
Kickstarter and indiegogo have more than one project promoting this concept.
I would love to purchase one of these cables but from a previous experience I can say that any lightning that isn't approved by Apple will cause endless problems.
One of the projects' developer claim that his lightning is approved by Apple, below is a quote from the FAQs which I failed to understand
Why have you not chosen to use the original lightning connector or have MFi certification?
Apple has not released a magnetic lightning connector, hence it is not possible to apply for MFi certification and by producing a lightning connector that is not MFi certified, it leaves that company open to legal action by Apple. Any company claiming to have MFi magnetic connectors would not be truthful as of April 2016.
Is he saying that his cable is approved by Apple or not? What about other products?