# Retina displays To user [Philip Schiller](https://twitter.com/#!/pschiller)'s own words from the [WWDC2012](https://developer.apple.com/wwdc/): > ...which means: The pixels of this display are so small that from a > normal working distance your retina cannot discern those individual > pixels. ([watch at youtube](http://www.youtube.com/watch?v=EHcVjajO4LM&feature=youtu.be)) There is **no industry standard** for "retina display". The term retina display is *relative*, as the definition follows the **human eyes's perception** of a display's sharpness. When the iPhone 4 was introduced, Steve Jobs made the following definition: > **At a distance of 10" to the human eye (or retina), a pixel density of 300PPI is the maximum that an eye can distinguish.** Because this definition is relative, calling a display a retina display depends on two factors: 1. **pixel density** 2. **distance** between the human eye an the display Both the iPhone 4S and the new iPad have "retina displays" when you apply Steve Job's definition. A mathematical explanation can be found in [this answer](https://apple.stackexchange.com/a/44222/13414). ![enter image description here][2] ![enter image description here][1] [2]: https://i.sstatic.net/1KWn7.png [1]: https://i.sstatic.net/zWfta.jpg