Reference: Smart App Banners

Are Smart Banner installs included in "Web Referrers" when looking at App Analytics > Sources > Web Referrers?

Definition of Web Referrers:

Customers tapped a link form a website that brought them to your App Store product page

To me that doesn't sound like it includes Smart Banner installs.

If you promote your app with Smart App Banners in Safari, you can add your campaign token and provider token when implementing a Smart App Banner on your website. source

This section on Smart Banners is a separate section from app analytics / referrers. This again implies to me that smart app banners are not included in web referrers and are considered their own channel.

Does anyone know have a more concrete answer? I find the App Store Analytics incredibly inconsistent and documentation lacking.

2 Answers 2


WWDC 2015 had a session covering this topic - https://asciiwwdc.com/2015/sessions/303

Exact code from their slide:

<meta name="apple-itunes-app" content="app-id=myAppStoreId,

I've just finished the below the config. The expected behavior is to see metrics for our Smart App Banner in in App Analytics > Sources > Campaigns. I suppose this is more of a workaround to your original question, but hopefully is works for you to see some data about the interactions with your banner.

  1. add a campaign token (testing now)
  2. add a campaign token and a provider token (have not tested)
<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=ct=myCampaignToken">

<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=ct&pt=myCampaignToken&myProviderToken">

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