Reference: Smart App Banners
Are Smart Banner installs included in "Web Referrers" when looking at App Analytics > Sources > Web Referrers?
Definition of Web Referrers:
Customers tapped a link form a website that brought them to your App Store product page
To me that doesn't sound like it includes Smart Banner installs.
If you promote your app with Smart App Banners in Safari, you can add your campaign token and provider token when implementing a Smart App Banner on your website. source
This section on Smart Banners is a separate section from app analytics / referrers. This again implies to me that smart app banners are not included in web referrers and are considered their own channel.
Does anyone know have a more concrete answer? I find the App Store Analytics incredibly inconsistent and documentation lacking.