When I search for my company's internal app in Apple Business Manager, there are no matches. I've tried searching by name, SKU, and App ID. Searching by name returns four results, none of which is relevant.

Why isn't the app found?

A screenshot of Apple Business Manager's "Apps and Books" page showing four results for a query; the results and query are pixelated for privacy


This is an iOS app that my company developed for internal use. Before publishing to the App Store, we opted to distribute "privately as a custom app for business."

Screenshot of App Store Connect's "Pricing and Availability" page, with the "Available privately as a custom app for business" radio button checked

We copied our organization's name (1) and ID (2) from Apple Business Manager to App Store Connect (3 and 4), to grant ourselves access to the app.

Screenshot of Apple Business Manager's "Enrollment Information" page, with the number one beside the organization name field and the number two beside the organization ID field

Screenshot of App Store Connect's "Pricing and Availability" page showing the table of organization names and IDs beneath the distribution type radio buttons, with a single row whose organization name and ID has been pixelated to protect their privacy, and with the number three beside the organization's name and the number four beside its ID

The app was approved yesterday, but it doesn't show up in Apple Business Manager. What are we missing?

  • It normally takes a day or two to display in the search results for the regular App Store. I don't know if it's the same for the business manager. Have you contacted Apple?
    – fsb
    Aug 8, 2019 at 13:44
  • @fsb Yes, I contacted Apple Business Manager support after posting yesterday—I just like to publicly document these issues (plus Stack is sometimes more helpful). Support told me first to enable custom apps under Settings > Enrollment Information, which I did. Then they said to wait 20 minutes and, if the app didn't show up, contact Developer Support. It's been about 24 hours, so I'll open a ticket. Aug 9, 2019 at 10:12

1 Answer 1


I had a similar issue. It turned out that even though I was offering my app for free, I still had to fill out the 'Paid Apps' agreement in App Store Connect.

  • 4
    Apple just got back to us confirming this. There was no notification in App Store Connect saying so, but they said we have to complete the paid apps agreement before our (also free) app will show up. Aug 15, 2019 at 16:35

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