There is often a plus sign in the upper left corner of the price button for an app. Even some free apps have this plus sign.

image from AppStore


It means that it is a universal app, able to run on the iPad and iPhone.

  • 1
    I thought it means the app has in-app purchases. That would be a lot more useful - and a more intuitive use for that + icon. – Torben Gundtofte-Bruun Oct 22 '10 at 9:54
  • Maybe apps with in app purchase should have two currency symbols. $$ or ££ It sure would be nice, but I doubt it would fly. – bmike Jul 20 '11 at 17:02
  • Do you want to be looking for apps with in-app purchases? It makes sense to do an icon if its something you want to quickly find (such as ability to run the app on both devices). – RyanJM Jul 20 '11 at 19:45
  • In-App purchases are considered extras and are 'less important' than conveying that the app itself is a universal binary. – Nicholas Smith Oct 18 '11 at 13:37

It means there are in-app purchases available under that app. You can turn that feature off under your General Settings, Restrictions.

  • The accepted answer is clear here - the + indicates the device works on iPad sized screens as well as iPhone sized screens by having code and graphic layouts to support both from the same app. – bmike Nov 20 '12 at 20:59

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .