28

There is often a plus sign in the upper left corner of the price button for an app. Even some free apps have this plus sign.

image from AppStore

31

It means that it is a universal app, able to run on the iPad and iPhone.

  • 1
    I thought it means the app has in-app purchases. That would be a lot more useful - and a more intuitive use for that + icon. – Torben Gundtofte-Bruun Oct 22 '10 at 9:54
  • Maybe apps with in app purchase should have two currency symbols. $$ or ££ It sure would be nice, but I doubt it would fly. – bmike Jul 20 '11 at 17:02
  • Do you want to be looking for apps with in-app purchases? It makes sense to do an icon if its something you want to quickly find (such as ability to run the app on both devices). – RyanJM Jul 20 '11 at 19:45
  • In-App purchases are considered extras and are 'less important' than conveying that the app itself is a universal binary. – Nicholas Smith Oct 18 '11 at 13:37
-4

It means there are in-app purchases available under that app. You can turn that feature off under your General Settings, Restrictions.

  • The accepted answer is clear here - the + indicates the device works on iPad sized screens as well as iPhone sized screens by having code and graphic layouts to support both from the same app. – bmike Nov 20 '12 at 20:59

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .