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Going with Apple's history it was OS X (standing for OS 10) in older versions of Apple's operating system.

So with the new iPhone should I be calling iPhone "X" or iPhone 10?

What did they use in the announcements?

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The device is called iPhone X, pronounced iPhone 10.

The pronunciation follows on from (Mac) OS X being pronounced 10. In the special event, the announcement called the device out loud as ‘iPhone 10’. This is continued in the Apple video ‘Introducing iPhone X’.

This screenshot is showing the YouTube generated subtitles, as the manually written subtitles print ‘iPhone X’, which is what it's called but not how it's pronounced.

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its called the iphone 10 but they use x as roman numerals

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  • 1
    You have no references and don't add any new information really.
    – William
    Sep 19, 2017 at 20:35
  • @William that's called logic
    – StrawHara
    Sep 19, 2017 at 21:00
  • We're trying to find the best answers and those answers will provide info as to why they're the best. Answers should be self-contained so explain why you think the answer you provided will solve the problem or is better than others out there. Providing links as supporting information can also help the OP, and others, find additional info for themselves. Avoid an answer that simply restates an existing answer. See How to Answer on how to provide a quality answer. - From Review
    – fsb
    Sep 19, 2017 at 21:40
  • @StrawHara it is not logical that Apple went 7,8,X. Logically there should be a 9 which I think presents why people are confused.
    – William
    Sep 20, 2017 at 2:51

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