A client of mine has generated all 100 promo codes for their app without considering that they are valid for only 28 days.

Do they ever regenerate? If I made version 2.0 of the App would that enable new promo codes?

It's just naivety on the part of the client.



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They will regenerate and make the old codes invalid.

"They become invalid if a new version of the app becomes available" ... "You can request up to 100 promo codes for every version of each platform of your app" - Apple Developer - Providing Promo Codes

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