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Does anyone have any experience with Apple Wallet (formerly Passbook) - I'm interested to know if it's possible to add hyperlinks on the reverse of the wallet?

It looks like you can simply add web addresses and apple auto applies a link tag to this but ideally I want to have the link address hidden behind the link title so it doesn't look messy?

migrated from ux.stackexchange.com Oct 13 '15 at 8:45

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Since iOS7 you can add hyperlinks to the back of a pass and format the text that is displayed.

Simply add an <a> tag to the content of a field and the Apple Wallet app will render it as a clickable link.

For example: <a href="http://www.developer.apple.com">Click here</a>

If you do not use an <a> tag but include a valid URL the Apple Wallet app will display it as clickable address.

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