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I want to upload two apps just with color and name difference on Apple Store.

Is it possible, as I have heard that Apple blocks similar apps?

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Similar apps can be uploaded if your app has (version based app) free, paid or in-app-purchase with clear description of each version of app will minimise the chances of rejection of the app.

Else the app can be rejected by Apple under:

2.20 Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program

App Store Review Guidelines

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