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(source: andybarratt.co.uk)

And why Apple didn't continue to create iMacs of different color?

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  • This is an intriguing question, I admit, but doesn't really pertain to the nature of AskDifferent's mission, which seeks to assist users in troubleshooting hardware and software glitches and conundrums. (I got the purple one for my mother, by the way, when it was released.)
    – IconDaemon
    Commented Sep 20, 2014 at 21:14

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The original iMac was announced in May 1998 (shipping in August of the same year) and was positioned as a low-end, consumer-grade, internet-oriented model. The colour was Bondi Blue. Apple marketed the model as being the most original new computer since the original Mac of 1984.

The graphic in your question was from the so-called '5 Flavors' models announced in January 1999. These models featured a 333 MHz CPU speed, with all other specs being the same as the original iMac.

The colours changed, but the styling remained the same until the flat-panel models were introduced in January 2002. The flat-panel iMac was intended to be a more sophisticated product and that air of sophistication has stayed with the iMac image to this day.

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