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Can developer monetize application like following:

Developer develops application -> rents that application to certain person which pays to the developer monthly/yearly for such service, that application is content updated.

User (that downloads the app) itself is not paying at all anything.

Is this against the Apple monetization guidelines?

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You are free to do with the app as you wish. Apple just want a binary that you upload to iTunes Connect — your business model is unrelated.

Apple doesn't prevent you from selling the entire app either (they even have a tool for it) and renting the app is equally fine.

  • I was worried about Apple reviewing my binary. (Not approving because I get money not through their store). – Kyslik Apr 17 '14 at 21:02
  • @Kyslik Have you had a look through the App Review Guidelines? – grg Apr 17 '14 at 21:03
  • Do you mean this pdf? Now that I know what I was supposed to look for... I do read now. – Kyslik Apr 17 '14 at 21:10
  • @Kyslik Ah, you don't have a developer account? Yes, that looks like a PDF version of the same content. – grg Apr 17 '14 at 21:12
  • Ye, I am even waiting for new MacBook Pro that has some GPU for baseline price. Plenty of time, I am working on back end now... – Kyslik Apr 17 '14 at 21:14

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