My iTunes version is 18.104.22.168 (downloaded and installed today) and this is on Windows 7 x64. Locale is Iceland, recipient locale is Germany. The gift certificate is intended to be used for in-app purchases.
Whenever I follow the link to buy a gift certificate, I am being redirected to the download for iTunes. However, iTunes - latest version - is installed. This is Windows and I have tried Firefox, Internet Explorer and Opera to follow the link. Apparently some magic is supposed to happen (iTunes is to start or to point to the correct URL or whatever), but doesn't.
All support/FAQ entries only explain how to redeem a gift certificate, but I have found none that explains how to purchase it in the first place.
So how can I do it, if the search for
gift certificate in the iTunes store doesn't yield the item from Apple I am looking for?
What "magic" search term do I have to use to complete this seemingly trivial task?
Progress with the one answer from bmike. This KB article describes the process and has screenshots. However, my quick links look like this (included the top bar so it's visible that I am in the Home "tab"):