I have created the following Shortcuts that can be activated with F9F9 and F7.F7 (Tested in macOS Ventura 13).
Forward By 10 seconds https://www.icloud.com/shortcuts/ebd6b399c5154367b49124d313aef1ba:
Backward By 10 seconds https://www.icloud.com/shortcuts/02cf0870552c43dda69d4a7105c62be8
Just double check that "Pin in Menu Bar" is checked and "Run with" have the desired keyboard shortcut. This way they will work even if the Shortcuts app is not active:
I just noticed some apps already have F7 and F9 shortcuts that will override the action for these shortcuts. So you probably can change them to ⌘+F7 and ⌘+F9 or whatever shortcut that doesn't conflict with the active app you use regularly with picture-in-picture.