I am using a Magic Mouse on Lion and I have scroll direction set to natural.
- Google Maps: Scroll Up zooms out
- Excel: Ctrl + Alt + Scroll Up zooms out
- OSX Zoom Dekstop: Ctrl + Scroll Up zooms in
I find the inconsistency annoying.
Thus, I'm wondering whether Apple has an official usability rule regarding what direction constitutes the recommended scroll direction for zoom in?