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I have two movies where I downloaded the digital copy (using the standard redemption method) to iTunes. They are mpeg-4 files, but unlike other mpeg-4 files, I cannot sync them to my iPad. It says, for example:

"Paul (Unrated) [2011]" was not copied because the video format is not supported by the iPad "The Oracle".

If I try to double click and play it on my iMac, it says:

This movie requires QuickTime, which is not supported by this version of iTunes.

I'm running iTunes 10.7. If I go to the actual file and double click it, I can view it with QuickTime.

Any idea what I may be doing wrong?

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Anyone have any idea what is going on here? – pcm Nov 17 '12 at 21:07

After a few hours with Apple Tech Support, we discovered that we needed to restart iTunes in 32-bit mode and then the movies would sync to my iPad and could be played in iTunes. To set 32-bit mode, Do a Get Info on the iTunes Application and check the "Open in 32-bit mode" checkbox.

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This solution does nt works. Any alternate solution for this. – Leena Jul 25 '13 at 5:25
Worked fine for me. Are you sure you have restarted iTunes in 32-bit mode? Does the movie play from iTunes on your Mac? – pcm Jul 25 '13 at 10:19
Actually few videos are getting player and few are not, what can be the reason for that?Like the videos on this link…, i am unable to play any of the videos on this list. – Leena Jul 25 '13 at 12:16

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