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I have an app that's been out for a couple of weeks. Its not exactly selling like hot cakes yet, but I'm pretty sure I've gotten a rating or a review by now. But nothing shows when viewing either in iTunes or directly on the AppStore on the iPhone.

Is there a standard delay as to when ratings/reviews show up, that Apple imposes, especially for new apps? Or do you think there is some problem with Apple's system?

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4 Answers 4

From a users standpoint, you only see reviews from the app store/country you are logged into. I have accounts on the China, US and NZ app stores, and notice significantly more reviews on the American and Chinese sites than the NZ one (unsurprisingly I might add). Perhaps you are logged in to an app store with less users/less likely to have reviews?

Maybe you can link us to you app so we can have a look at it. Good luck.

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I deeply believe that these reviews are highly moderated by humans. One time I gave a long and thorough review of an iOS game that, in my opinion, really sucked as time went on. Worse, I spent good money for in-app purchases.

Anyone who has been duped by games before will understand why an iOS owner would use harsh words in the review. That's what I did. Unsurprisingly, my review was removed and my ID probably banned.

Although I was the victim here, I did decide to send a toned down version of my review… to no avail. I'm still banned. Either that or the human moderators are taking their time.

I don't want to insinuate anything but I hope the moderators are not playing God. I'm the victim here, after all.

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Please bear in mind this question was asked in 2011 and the system might have changed a lot since then. –  Rob May 2 at 8:14

My experience is there is a fairly big delay in reviews showing up - but I would expect even the first review to get published within a month of posting should other ratings and reviews arrive for that app to separate it from an app that has less than 100 downloads ever.

I don't know for sure, but the ratings seem to be held back until 10 or 20 are submitted. Once you reach that limit the store will show the overall rating and only new versions get ratings once they hit their threshold (but a message stating not enough ratings are in to show).

It makes sense for users to expect a few points before any app gets zero or five stars and makes the ratings a useful measure that some handful of people expressed an opinion before they are shown.

After hearing about the delays, I've sometimes checked and my experience with about 50 reviews where I cared to check back, the shortest time was about 24 hours and the longest was 2 weeks for a review to appear. I've not had one not eventually get published, but I also don't generally review apps that have hundreds of reviews which is much harder to find your needle in the haystack of other reviews. I generally star those apps or write something and not bother to check if it ever made it live.

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I know that they wait for a set number of ratings before displaying, and I imagine that reviews are subject to moderation.

These things might be especially true for new apps/developers.

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