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I know using the fb://URL scheme I can open certain links in the Native Facebook App,

e.g. fb://page/137947732957611 will open the Apple Facebook page.

Is there anyway I can open pages without knowing the pageid though, eg so I can just open but within the Facebook App?

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I assume you've tried "fb://page/Google" and similar? – timothymh Jul 5 '12 at 4:03
Yes fb://page/104958162837 loads Google as expected and fb://page/google shows an error – Adam Dempsey Jul 5 '12 at 8:30

No it's not possible!

The reason is that the Facebook url scheme needs a unique ID for open a certain page and if you look the screenshot below you can see that the "Google" is Name and Username.

enter image description here

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