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Is there perhaps an RSS feed or some other method of being notified of new AppleTv titles as they become available?

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There should be, but almost all I found were people complaining that there wasn't one.

Given that, one or more of these might help:

  • Apple TV Junkie has a feed of at least some new movies.

  • Apple has an iTunes RSS Generator
    While it doesn't do new movies, it will give you top movies and top movie rentals.

  • If you felt like getting into the code, here's the iTunes search API.

  • This URL launches iTunes and goes directly to the "New Movies to Rent or Own" section of the iTunes store.
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