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Can I create a shortcut to open a specific application on OS X?

I would like to bind a shortcut to Google Chrome and another shortcut to Finder... I configure as follows, but neither of them seems to work:

enter image description here Could anyone help?

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marked as duplicate by Lauri Ranta, patrix, daviesgeek, jmlumpkin, CajunLuke Aug 15 '12 at 20:37

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Keyboard Shortcuts can't be used to create shortcuts to open applications. It's used to create shortcuts to existing menu items within applications.

I personally use Quicksilver for rapid access to applications, but you also use applications like Keyboard Maestro or QuicKeys.

Apptivate is another hot key manager that is specifically targeted towards activating, hiding and unhiding applications.

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