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I have an iOS application, and apparently I can have a max of 50 promo codes.

There is this kickstarter game:

In the second reward tier, it says it will give a full version of the game for free. I see 98 backers.

How can they offer more than 50 full versions of their game? Do they use a method other than promo codes? Can someone request more promo codes?

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closed as off topic by Daniel Apr 15 '12 at 20:05

Questions on Ask Different are expected to relate to Apple hardware or software within the scope defined by the community. Consider editing the question or leaving comments for improvement if you believe the question can be reworded to fit within the scope. Read more about reopening questions here.If this question can be reworded to fit the rules in the help center, please edit the question.

Questions about programming, development, and listing your apps on the App Store are off topic for Ask Different. – Daniel Apr 15 '12 at 20:05
up vote 1 down vote accepted

You can achieve this by signing up for the iOS Developer Enterprise program. This will allow you unlimited ad-hoc builds of your application, which will mean that you can deploy unlimited copies of your .ipa to send to as many users as you want.

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