I've been researching the various things that factor into app store rankings, and it seems like when all else is equal, paid apps rank higher than free apps for a given search term.
I currently have a free app that has an "in app" purchase option. The user can download the app, try out limited content for free, and then decide to purchase and "unlock" the rest of the app.
With this model, the app is listed as free on the store. Would it be better to make completely separate apps (free and paid) for ranking? If so, how complicated is it typically to do this? I'm not a developer, so I'd need to hire help to accomplish this.