Take the 2-minute tour ×
Ask Different is a question and answer site for power users of Apple hardware and software. It's 100% free, no registration required.

As you may have noticed, the time in iPhone/iPad advertisements has always been 9:42 am, and it's recently (?) switched to 9:41.

Why the original 9:42, and also, why the switch?

share|improve this question
1  
Basically, the time shown in the screenshot is set to be the approximate time the product is announced in the keynote address: secretlab.com.au/blog/posts/ipad-day-941-am –  Dave DeLong Sep 5 '11 at 22:46
add comment

closed as not constructive by Kyle Cronin Sep 5 '11 at 22:24

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

1 Answer

up vote 1 down vote accepted

I've heard it was used because that was the approximate time at which the iPad was revealed originally, and given the Apple attention to detail, the clock had to match up. It was used in everything else because a lot of the same materials were used in the presentations as in the ads.

share|improve this answer
add comment

Not the answer you're looking for? Browse other questions tagged or ask your own question.