As you may have noticed, the time in iPhone/iPad advertisements has always been 9:42 am, and it's recently (?) switched to 9:41.
Why the original 9:42, and also, why the switch?
As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.
I've heard it was used because that was the approximate time at which the iPad was revealed originally, and given the Apple attention to detail, the clock had to match up. It was used in everything else because a lot of the same materials were used in the presentations as in the ads.