Take the 2-minute tour ×
Ask Different is a question and answer site for power users of Apple hardware and software. It's 100% free, no registration required.

Just curious about whether it is iPHONE, IPHONE, or just never written in all capital letters. Is there a style guide or something on this issue?

share|improve this question
add comment

3 Answers 3

up vote 13 down vote accepted

As initially mentioned by Neil, the Apple Publications Style Guide is the place to look.

From page 34:

  • What to capitalize: Follow these rules when you use title-style capitalization.
    Capitalize every word except:
    • Articles (a, an, the), unless an article is the first word or follows a colon
    • Coordinating conjunctions (and, but, or, nor, for, yet, and so)
    • The word to in infinitives (How to Start Your Printer)
    • The word as, regardless of the part of speech
    • Words that always begin with a lowercase letter, such as iPod and iTunes
    • Prepositions of four letters or fewer (at, by, for, from, in, into, of, off, on, onto, out, over, to, up, and with), except when the word is part of a verb phrase or is used as another part of speech (such as an adverb, adjective, noun, or verb).

      Starting Up the Computer
      Logging In to the Server
      Getting Started with Your MacBook Pro

That is, the i in words like iPod and iTunes (and iMac, iPhone, iPad, etc.) are never capitalized.

I don't believe that, given a choice, Apple ever uses all caps, although the only specific rule I've found is on page 33:

Don’t use all caps for emphasis.

share|improve this answer
1  
damn, page 33! did you read the other 32 pages?! –  Cawas May 31 '11 at 22:06
    
@Cawas - It's 224 pages in total; while I haven't read all of them, I do refer to the Guide enough that I keep a local copy around for quick searching. –  Dori May 31 '11 at 22:55
add comment

There is an Apple Publications Style Guide, and it says to not use all caps for emphasis. (Apple Style Guide, PDF)

I can't recall ever seeing all-capital letters in an Apple publication. In the design world, all-capital letters are generally considered hard to read and, in most fonts, ugly, so it's my guess that Apple would avoid the use of all-caps.

share|improve this answer
    
I actually have an interesting example. Take a look at the bottom left hand side of apple.com/ipod, and see also apple.com/ipod/red. It's their only product name that is pure caps. –  Jason Salaz May 31 '11 at 17:16
2  
@VxJason - that's because Apple didn't name it; they're just licensees. Wikipedia has a good article about the (PRODUCT)RED brand if you want to know more. –  Dori May 31 '11 at 23:01
    
Heh. Only on a Mac site would people be concerned with stuff like this... how awesome. :) –  Neil Fein May 31 '11 at 23:07
add comment

The only official name is "iPhone". If you are putting it in capitals, it is just a matter of choice whether the initial i is uppercase or lowercase. Personally, I think it looks better as "iPHONE".

share|improve this answer
    
I suppose it is ultimately a matter of choice, but since Apple gives you guidance on this sort of thing as noted above, it would seem strange not to follow it. –  scottishwildcat Jun 1 '11 at 16:41
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.