I think I might be missing something but it seems like Quicktime is happy playing my .avi movies but iTunes isn't. So I have to go through the rigmarole of converting .avi to .mp4 with iTunes before viewing in iTunes or on my iPod Touch. This of course means I end up with two versions of the same file (three if I need to view on iPod). Is there some solution to the issue? I'm going to have to buy yet another portable hard drive before the month is out ...
As per this MacRumors forum post:
He then outlines a method to add the movie-type metadata.
in Terminal (requires Dev Tools)
Then run this Applescript:
The original post I linked above has a full Applescript droplet or Folder Action that could do this automatically.