I have OSX Mavericks installed.
While I actually DO enjoy the notification center feature (and want to keep it turned on), I also am very particular about which notifications I want to see, and how. The notifications area of System Preferences does a great job of handling this the way I'd like it to. However, the App Store doesn't seem to show up there.
I like having my apps automatically updated, and don't want to turn that feature off, but I definitely don't need to be distracted by a banner popup every time an app gets updated. It happens a few times per day, and it's annoying and dilutes the value of notifications that actually ARE relevant (i.e. I start ignoring them because there are low-value notifications popping up all the time).
So, my question is this: How can I turn notifications off for the App Store, and leave the automatic update feature and notification center turned on?